About google ads

About google ads

A-Z Guide on how to start up google ads for your business.

Goggle Ads is previously known as Google AdWords – and it was letter rebranded as google ads in 2018 but still same functions. Running Google Ads may be the most profitable decision you make for your business growth. Learn how to use google ads effectively today.

Google search statistics is estimated as 5.6 billion times people search for stuff in a day, and it offers opportunities for you to get your brand in front of more users.

This means increasing leads, conversions, and sales.

That’s where Google Ads comes in.

Google Ads allow you to advertise and promote your products and services when users search relevant keywords with what is related to your keywords.

Let’s look at what Google Ads are, how they work, and jump into the exact process you can use to set it up for your business today.

How Google Ads work

Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword.

How to start

Step 1:

First, go to the Google Ads homepage. From there, click on the Start Now button in the middle of the page or the top right-hand corner.


If you’re directed to your dashboard, click onNew Campaign.

You’ll then need to choose your campaign goal. Choosing this goal will let Google know the type of audience you want to target, as well as how they will get your bid money.


Step 2: Choose your business name and keywords

After chosen your business name, click next.


After entering your business name, you’ll now be able to add a URL to where users will go after they click on your ad.

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On the next page, you can choose the keyword themes that match your ad and brand.


After you’ve chosen your keywords click next.

Step 3: Choose your target audience

On the next page, you’ll be able to choose where you want to target your audience. This can be near a specific address, or it can be broader regions, cities, or zip codes.

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Choose the region you want to target. Once you do, click Next.

Step 4: Here is where you’d set up your budget for your campaign, you’re allow to choose from the option or enter your own budget which would calculate the number of clicks you’d be having for a Month.

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 My budget is 1.49$ and that should give me an estimate of 10-40 ad click in a Month, the higher your budget, the more leads and click you’d be having in 1 month.

Now it’s time for the fun part: Crafting the actual ad itself.

In this section, you’ll be able to create the ad’s headline as well as the description. All of it is made even easier with the ad preview box on the right side.

Google also offers helpful tips and sample ads for you to jumpstart your ad writing.

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Step 5: Set up your billing

This part is straightforward. Enter your country and billing information, credit card numbers and proceed with the payment.

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Then click on Submit.

Congratulations! You just created your first Google Ad

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